iPhone 8 Launch Event, Key Announcements From The Keynote –
• Apple Store is now offline ahead of the new products
• And we’re off – Apple has kickstarted its iPhone 8 launch event!
• Apple started its iPhone 8 launch event with a tribute to late co-founder Steve Jobs
• Apple CEO Tim Cook then told the audience that Apple is working with relief efforts to help those affected by Hurricane Irma
• Angela Ahrendts confirmed the new Michigan Avenue Apple Store will open in Chicago on October 20th
• First new hardware at the iPhone 8 release event – Apple Watch Series 3
• The next-generation smartwatch hardware has a built-in SIM, so you can reply to texts when you're away from your iPhone
• Watch Series 3 can stream Apple Music, get direcrtions from Apple Maps, and answer calls over its own 4G SIM
• Apple Watch Series 3 has the same phone number as your iPhone
• Apple confirmed it is now the number one watch manufacturer in the world
• Catch-up on all the latest rumours and leaks on the iPhone X here
Full Story –
Apple has thrown open the doors of its new Californian headquarters, Apple Park, for the feverishly-anticipated launch of the iPhone 8 and iPhone X.
The keynote presentation is being held in the newly-opened Steve Jobs Theatre.
The event started with a touching tribute to the late co-founder and CEO Steve Jobs and his vision for the company.
CEO Tim Cook then appeared on-stage and talked about the relief efforts Apple is working with to help those affected by Hurricane Irma.
Senior Vice President of Retail, Angela Ahrendts then appeared on-stage to talk about the changes coming to the newly revamped Apple Stores worldwide.
Apple will open a new Michigan Avenue store in Chicago on October 20th, Ahrendts confirmed.
Apple Watch is now the number one watch brand in the world, CEO Tim Cook announced, with Apple now shipping more watches than Rolex, Fossil, Omega, and Cartier.
And with that – Apple debuted the Apple Watch Series 3.
The next-generation wearable includes a built-in SIM, enabling users to reply to text messages – even when you’re out of Bluetooth and Wi-Fi range from your iPhone.
Using the in-built LTE SIM, Apple Watch Series 3 owners can stream Apple Music tracks, get directions from Apple Maps and answer phone calls.
The faster dual-core processor also allows Siri to answer your questions over the Watch’s speaker, something that wasn’t possible before.
Apple Watch Series 3 has the same phone number as your iPhone.
It intelligently swaps between your iPhone and Watch as you move around. Watch Series 3 will ship with watchOS 4.0.
The new Apple Watch software will be available for all previous generations of the Watch on September 19th.
watchOS 4.0 includes a slew of new health and fitness features, including data on your resting heart-rate.
Apple will now notify you whenever it detects an usually high heart-rate and it knows you are not exercising.
With a new vertically scrolling dock and native core Bluetooth support coming to the wearable, Apple Watch owners are set to gain a number of new features.
Most visible amongst these improvements will be the new watch faces.
While a number of new faces are coming, including an eye-grabbing kaleidoscope offering, the first Siri-enhanced watch face is arguably the biggest.
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This new Siri face will evolve throughout the day learning how you use your watch to present the most relevant information at all time, all without you having to lift a finger.
While the new, intelligent Siri watch face is a headline grabber, perhaps the most exciting of the new watch faces are those that are sure to appeal to Disney fans.
With the Apple Watch having long offered Mickey Mouse-themed watch faces, the wearable is now expanding to adopt new Disney Pixar characters, namely those from Toy Story.
Apple makes a live stream of the event available to watch on your macOS, iOS and tvOS device, as well as Windows machines via Microsoft Edge.
Express.co.uk will be in the crowd in the newly-opened Steve Jobs Theatre and will bring you all the latest news and opinion as the event happens.
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