iPhone X vs Galaxy Note 8 - Apple could lose to Samsung in a BIG way, analyst predicts

APPLE is set to lose marketshare in the coveted premium smartphone space, following the launch of the Samsung Galaxy Note 8, an analyst note from Barclays’ Mark Moskowitz has predicted

e

GETTY • TWITTER • @REFINEDAPPLE

Apple could be about to lose out to Samsung is a BIG way, one analyst has predicted

Apple could lose marketshare to other premium smartphones following the launch of the Samsung Galaxy Note 8, analyst Mark Moskowitz has claimed.

–– ADVERTISEMENT ––

Express.co.uk has spent some time with the impressive Galaxy Note 8, read our in-depth review here.

Moskowitz’s latest analyst note claims Samsung is in position to claim more of the premium smartphone marketshare with the launch of its Galaxy Note 8.

The Barclays’ analyst has also expressed concern that less than 1 in 5 potential iPhone buyers will be willing to spend $1,000 or more on a new iPhone.

Apple is widely-tipped to target its next-generation iPhone (believed to be called iPhone 8 or iPhone X) at this premium price range.

Moskowitz says even though the Note 8 is not “revolutionary”, it does represent a return to stiff competition in the premium smartphone market, particularly between rivals Samsung and Apple.

The analyst note then shares doubts and predicts some of the challenge facing Apple.

BARCLAYS • MARK MOSKOWITZ

Samsung has already seen massive growth in the premium space, which could be a problem for Apple

According to one of Barclays’ surveys, only 18 per cent of possible iPhone buyers will plan to shell out $1,000 or more for a new iPhone.

Only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device

Mark Moskowitz

Moskowitz writes: “While the device itself seems more evolutionary than revolutionary, we believe this launch represents the return of staunch competition into the premium segment ($700+ ASP) of the smartphone market following Samsung’s Note 7 debacle last year.

“For Apple, we are concerned that the company needs to meet momentous investor expectations following the expected launch of three new iPhone devices in September.

“This could be made more challenging when considering that only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device (Wireless Subscriber Survey; 08/09/17), which is below the 30-35% figure investors seem to be expecting.”