At first glance, with the Apple Reality Distortion Field at full power, the iPad Air seems like an impeccable, immaculate device that could only ever be conceived by the magicians at Apple in California. The iPad Air is some 30% lighter and 20% thinner than the iPad that it replaces, while still retaining the same Retina display and 10 hours of battery life. Somehow, just somehow, Apple made us feel that it had yet again pulled off the impossible. In reality, the iPad Air, while very attractive, isn’t remarkable at all. The new Kindle Fire HDX, for example, has a higher-resolution screen, more battery life, weighs less, and even costs less than the iPad Air.
Apple has this amazing ability to dress up mundane advances in software and hardware as remarkable, life-changing features. This isn’t to say that Apple doesn’t have an industry-leading industrial design department and supply chain, but objectively the lead that Apple has over the software, design, and manufacturing departments of other companies is nowhere near as large as we think. This is what we refer to as the Apple Reality Distortion Field (RDF).
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