Fresh out of Samsung's Apple-scorning ad department comes a new video tarring the iPhone 6 Plus as a Galaxy Note copycat.
The ad, titled 'Galaxy Note 4 - then and now', goes to great lengths to show off how the Korean firm did big screens first.
The video begins by highlighting the early criticism of Samsung's sizeable phablet, although it comes across a bit sore.
"When the Galaxy Note launched in 2011, it was ahead of its time, and naturally when things are new and different, sometimes people aren't ready for them," explains the narrator.
"Experts saw the bigger screen are were like 'you look like you're talking into a piece of toast.' 'The note is an unwieldy beast.' Now it's not being dismissed by competitors, it's being imitated,' says Sammy, gleefully.
Samsung launched its original Galaxy Note at IFA Berlin in 2011, with the slate touting a 5.3-in screen. This was the same year Apple showed off its iPhone 4S, which offered up a much smaller 3.5-in display.
"Thing is, the Note is more than big," continues Samsung's go-to gusher. "It's about being more productive. More innovative. More fun."
The disembodied voice then shows off a selection of tweets that slam Apple's latest beefed-up blower.
"Is it just me or does the new iPhone 6 Plus look like a Samsung Galaxy Note 2 (from 2012) - minus the stylus?" reads tweet #1.
Behold: Damian Holbrook - bringer of truth, spinner of wisdom, and assured sage...
"It's cute how Apple thinks their phablet is a fresh idea when Samsung has been excelling at them for years already #nextbigthing," goes tweet #2.
The video then winds down with a closing thought: "The new Samsung Galaxy Note 4 - the next big thing is here."
This ad joins a raft of preceding campaigns targeted at Cupertino wares, including a six-video torrent last week that hit out at the recently launched Apple products.
What's more, an ad last month, titled 'Screen Envy', teased iPhone users for lackluster screen real estate.
The video sees two friends, each armed with their respective Apple and Sammy smartphones, chatting grapevinery on the iPhone 6.
Sammy also released an ad mocking the (then upcoming) iPhone 6's rumoured screen size increase, as well as a further two ads jeering at the iPad's display quality.