Wednesday 9 April 2014

HTC breaks sales losing streak, believes the new One will help it turn a profit

You don't need to be a financial genius to know that 28 straight months of declining year-over-year sales is not a good thing. HTC finally broke that streak this quarter, but that's the only silver lining in an otherwise dismal earnings report. While March 2014 sales were up 2.2 percent over last year, revenue for the quarter was only NT$33 billion (about $1 billion US), lower than even the company's own (gloomy) forecast. That resulted in a netoperating loss that was also worse than expected. On the plus side, HTC has projected aprofit for next quarter, the first that will reflect its widely lauded HTC One (M8) handset. Unfortunately, overall sales are still expected to be much lower than last year, and a shadow of the glory days of yore.

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