Amazon could take on the PS4, Xbox One, and Apple TV all at once with an Android-based game console

Hot off the heels of the Xbox One and PS4 launches, Amazon is rumored to be releasing its first console later this year, and it will likely sell for under $300. With an incredibly low entry price, an existing content ecosystem, and a recent high-profile developer acquisition, Amazon is primed to take on Microsoft and Sony head-on.

Recently, VG24/7 revealed a number of juicy details regarding Amazon’s new console. With an Android-derived OS, this machine will be able to run existing mobile games. In fact,Amazon is reportedly demoing the console using existing mobile titles. That’s a nice parlor trick, but that’s certainly not where Amazon is headed. We’ve already seen the Ouyas of the world fail to gain traction, so it seems highly unlikely that Amazon will market this console as the ultimate Candy Crush platform.