Adblock Plus (ABP) is an open-source content-filtering and ad blocking extension for Mozilla Firefox (including Firefox for mobile), Google Chrome, Internet Explorer, Opera and Safari web browsers.
Adblock Plus is the world’s most popular browser extension, and is used by millions of users worldwide. It is a community-driven open source project, and hundreds of volunteers are contributing to the success of Adblock Plus to make sure that all annoying ads are automatically blocked.
Adblock Plus blocks:
Michael McDonald of Provo, Utah, created Adblock Plus 0.5 that improved on the original AdBlock by incorporating the following features:
Adblock Plus is the world’s most popular browser extension, and is used by millions of users worldwide. It is a community-driven open source project, and hundreds of volunteers are contributing to the success of Adblock Plus to make sure that all annoying ads are automatically blocked.
Adblock Plus blocks:- Banners
- YouTube video ads
- Facebook advertisements
- Pop-ups
- All other obtrusive ads
Michael McDonald of Provo, Utah, created Adblock Plus 0.5 that improved on the original AdBlock by incorporating the following features:
- whitelisting
- support for blocking background images
- subscription to filters with a fixed address and automatic updates
- the ability to hide HTML elements, allowing a greater range of images to be blocked
- the ability to hide ads on a per-site basis, instead of globally
- memory leak fixes
- improvements to the user interface.
PC World chose Adblock Plus as one of the 100 best products of 2007.
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| A site with and without AdBlock Plus |
The owners of some websites which use third party hosted online advertising to fund the hosting of their websites have argued that the use of ad-blocking software such as Adblock Plus risks cutting off their revenue stream.While some websites such as The New York Times and The Daily Telegraph have successfully implemented subscription and membership based paywall systems for revenue, many websites today rely on third party hosted online advertising to function. In 2007, web developer Danny Carlton described the use of adblockers as tantamount to theft, and called for other site owners to block the Firefox web browser from their websites to deter its use.
He also stated that "We have an initiative called Acceptable Ads to support websites with unobtrusive ads. Every website can participate. The [Pallenberg] article on purpose just slanders our good name".
In response to the "acceptable ads" whitelisting, forks of Adblock Plus were created such as Adblock Edge and the now defunct Adblock Lite.
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