We’ve known since IDF that
Intel intended to put pressure behind Bay Trail’s sales volume by
aggressively positioning the tablets across both Windows 8.1 and Android, but it seems Microsoft doesn’t want to be left behind — or undercut. The company has made significant slashes
to prices on multiple devices in the Microsoft Store — the 32GB Dell
Venue Pro has dropped from $299 to $229, while the 32GB Lenovo Miix 2
and Toshiba Encore (also 32GB tablets) have fallen to $249, from $299.
Dropping
the Venue Pro to $229 actually puts Microsoft in the unusual position
of going head-to-head against the $229 Google Nexus 7 (2013), but
offering twice the storage (32GB versus 16GB). While Windows 8 has been
roundly chewed up for offering far less than maximum capacity once the
OS and restore files are accounted for, the 32GB Dell Venue 8 will still
have 4-6GB more practical storage available than the Nexus 7 device.
The
tablets themselves are powered by the Intel Bay Trail Z3740D, the same
chip inside the Asus TransformerBook T100. While more expensive, the
T100 also sports a larger screen (10.1 inches), a removable dock, and up
to 64GB storage). Having used it extensively, I can say that the
performance of this solution is surprisingly good — it far outstrips
Clover Trail, and the integrated GPU is capable of handling many tablet
games.
No, the Venue Pro 8 doesn’t have the Nexus 7′s 1920×1080
screen, but the 8.1-inch display on the Venue Pro still hits a PPI of
186. That’s higher than a conventional desktop monitor, even if it isn’t
quite “Retina” quality (though as always, that’s a relative term and
depends on viewing distance).
Microsoft
is clearly trying to boost the visibility of its own Store (it’s
selling the Dell Venue 8 Pro for a lower price than Dell itself). Still,
this move also aligns with some of Intel’s priorities. The chip
manufacturer has stated that its goal is to dramatically drive new
tablet adoptions in 2014 with strong offerings in both the Windows 8 and
Android ecosystems. If prices like this stick around, we’ll see Windows
selling at head-to-head parity with Android throughout the year, at
least at the upper end.